Digital Marketing Blog

6 Blogging Secrets for a More Powerful Digital Marketing Campaign

6 Blogging Secrets for a More Powerful Digital Marketing Campaign

There is no doubt that content is what makes the virtual world go round. Businesses rely on content to boost its online publicity – it has become today’s digital marketing strategy essential. Blogging, for instance, is one way to drive traffic to a brand’s website. It’s a tall order, but content production in blog form is an effective way to get readers to come back […]

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Facebook, Still the King of Digital Marketing – Here’s Why

Facebook, Still the King of Digital Marketing – Here’s Why

The concept of digital marketing is no longer just the future. Digital marketing, as we know it, is the advertising and promotional platform of today, of the technologically advanced present where we have more computers than we do trees. For the most part, it’s a good thing. Businesses take advantage of this reality, and rightfully so – marketing has never been so accessible to the […]

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WSJ Heightens Digital Experience, Pulls Out from Google’s First Click-Free Program

WSJ Heightens Digital Experience, Pulls Out from Google’s First Click-Free Program

Have you ever encountered reading an article online and suddenly, a pop-up ad tells you that you have used one of three free articles for that website? Well, that’s all thanks to Google’s First Click Free program. But since The Wall Street Journal pulled their content out of that, there’s a possibility that others may pull this stunt as well and soon, you may not […]

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Colorado Businesses Can Profit from Public Data via Go Code Colorado

Colorado Businesses Can Profit from Public Data via Go Code Colorado

In Colorado, there is an ongoing effort to ensure the accessibility of public data in the business community. As a matter of fact, Wayne Williams, the Secretary of State in Colorado, believes that public data is an asset that should be readily accessible to the people of the state, especially business decision makers. In his goal for public data accessibility, he launched a new site […]

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The Growth of the Automation Revolution: A Guide for Marketers

The Growth of the Automation Revolution: A Guide for Marketers

The wheels are turning in the automation revolution is set in motion. The future will show us a level of automation that can do a significant number of jobs that was previously restricted to humans — and at a cheaper cost at that. People have been quick to embrace smartphones and smart technology because they have made doing tasks more efficient. In a similar manner, […]

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A Look at Content Marketing in 2017

A Look at Content Marketing in 2017

We know very well how content marketing — and digital marketing, in general — works. While a specific strategy may prove fruitful today, it may be useless tomorrow. It’s a continuously evolving field, which prompts digital marketers to move as fast as it does. We’re at the early part of 2017 and it’s safe to say that content marketing is evolving with the current year. […]

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The Rise of the Machines: How A.I. Changes the Game for SEO

The Rise of the Machines: How A.I. Changes the Game for SEO

If there’s one thing that we should take away from all of Hollywood’s famous artificial intelligence (A.I.) films like Ex Machina (2015), Her (2013), and Bicentennial Man (1999), it’s that machines evolve – at an alarming rate at that – infinitely faster than the smartest human to walk the face of the Earth. In reality, A.I. isn’t as scary as it sounds. Although it might […]

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