The 10K Policy: How YouTube’s New Policy is for the Greater Good

YouTube is a haven for big brands who want exposure, and for people who just want to kill time watching videos. For this reason, the social platform has become the go-to site for such audiences — and for brands who want a growing market.

It’s no wonder YouTube ads are also massively popular.

 

Behind the Scenes

For regular viewers, the first 30 seconds can be annoying. Instead of seeing the videos they want, they encounter ads that require waiting before they can skip. For brands, however, it’s one of the best ways to connect with the audience.

The growing popularity of its ads encouraged YouTube to come up with better policies to protect viewers and businesses alike.

That’s when the new policy came in.

 

Change is Here

YouTube’s new policy is simple: if you want to make money from ads on videos, the channel should have more than 10,000 views. New creators aspiring to be part of the YouTube Partner Program should wait until they achieve the said number of total video views before they can start displaying ads.

What was the purpose of the change?

YouTube has been working hard to reduce bad site behavior, particularly content stealing.

 

Say “No” to Content Stealing

Content theft has always been an unfortunate reality YouTube creators face. The trend of bootleg DVDs and illegal re-posting of videos is creating financial losses for independent creators.

With its new policy, YouTube aims to reduce the number of channels that steal content. The site will review the applicant’s activities against their policies; this ensures that all their channels will promote unique and quality content.

Since distinctiveness is a selling point, you may not need to worry about other people poaching and making money out of your unique ideas.

 

Managing Reputation

Another good reason to implement the new rule: to protect brand reputation. When big brands boycotted YouTube ads, they did so with good reason: their ads played over videos with offensive content. There is a tendency for viewers to then associate the business with unsavory or extremist ideas. No entrepreneur wants an association with any video that casts a bad light on the business. The new policy gives you the power to control the content linked to your ads. So your brand stays on the public’s good side.

The change may seem overwhelming, which is a typical reaction for any new guideline. While not everyone’s a big fan of updates, the video sharing site’s current policy may just serve the greater good.

Facebook, Still the King of Digital Marketing – Here’s Why

facebook

The concept of digital marketing is no longer just the future. Digital marketing, as we know it, is the advertising and promotional platform of today, of the technologically advanced present where we have more computers than we do trees. For the most part, it’s a good thing. Businesses take advantage of this reality, and rightfully so – marketing has never been so accessible to the common man.

For the people behind the marketing schemes, the choice for execution is tough. Choosing the perfect marketing channel to pour their resources into could be difficult. There are too many to choose from, and each one is completely different from others.

Manish Dudharejia, Co-Founder of E2M, makes that choice easier for all of us. He says that Facebook is still at the top of the ranks and that Facebook ads are set to surpass any other channel this year. Here’s why:

 

Personalized Ads

Mark Zuckerberg came up with the Facebook Custom Audience Tool, designed to build Facebook advertising campaigns around specific audiences. Brands target its market easily with the user information that Facebook provides. Entrepreneurs and businessmen who are new to the party will see maximum results in their growing network instantly.

 

Excellent Visibility

Facebook is reportedly third in the list of the most populated online platforms. With over 1.79 billion active monthly users, it would be a great loss for businesses to miss out on Facebook’s marketing opportunities. Facebook is also the world’s most downloaded mobile app, taking the bulk of the hours a consumer spends on their phones.

 

Brand Awareness

Similar to personalized ads, the Brand Awareness ad objective also makes use of real-time proxy metrics to boost a business but with no target market in mind. The goal of the objective is to get the attention of all users to maximize the number of people who are interested in the brand. This gives the business quality exposure, critical for gaining a bigger audience.

 

Live Feed

One of the most recent yet most used features of the website is Facebook Live, allowing users to share livestream videos straight from their mobile phones and onto their Timelines. Marketers use this to promote events and new store locations, have brand ambassadors speak about products, or to answer questions from viewers. According to a study, Facebook users are more likely to watch live videos than to read content – brands should include this on their marketing schemes.

 

Artificial Intelligence

Facebook Messenger is one way for brands to communicate privately with their customers. The more businesses engage on Facebook, the more hours spent on the platform will increase. Beneficial for both the brands and Facebook itself, the app has now launched a Chatbot feature which enables businesses to talk to customers without a human body behind the screen. Creating an A.I. is one tough job, but Facebook easily lets brands encode certain responses and structured messages for instantaneous transactions.

 

Instant Feedback

Because of Facebook, getting feedback has never been so easy. A simple status update or poll post would rack up quick responses from customers. Facebook is a great venue for hassle-free surveys and product reviews.

 

Customers as Brand Influencers

You might not see it now, but your customers’ opinions are just as important as a celebrity’s. In fact, they might even be more believable because of the stigma about the unreliability of celebrities when it comes to ads. On Facebook, a simple “Like” from one customer can send others scampering toward your page. Just like how we value our friends’ opinions, a customer’s recommendation is a trustworthy one.

 

Innovation

A lot of these features on Facebook did not exist three years ago, but look at where we are now. Facebook continues to improve, grow, and innovate – the future is too bright to ignore. Who knows what groundbreaking digital marketing tool the social media platform will create next?

There are probably only a handful of people whose mission in life is to avoid Facebook at all costs. Facebook will remain a social media essential for a while, and there’s no denying its versatility when it comes to boosting your business. Investing resources and time in curating a Facebook marketing strategy will land your brand the audience it deserves.

The Growth of the Automation Revolution: A Guide for Marketers

marketing-automation

The wheels are turning in the automation revolution is set in motion. The future will show us a level of automation that can do a significant number of jobs that was previously restricted to humans — and at a cheaper cost at that.

People have been quick to embrace smartphones and smart technology because they have made doing tasks more efficient. In a similar manner, our acceptance of automation and intelligence machines will make life easier and allow us to focus on what humans are best at: creativity.

 

Creativity and Human Empathy Work Hand in Hand with Automation

The automation revolution is in motion, and it will inevitably change the dynamics of employability. We haven’t found a way to automate creativity and critical thinking, so there are still fields where it, along with human empathy, is necessary. As such, there will likely be more employment openings in the following industries: entertainment, entrepreneurship, machine training, and the service industries.

After all, no matter how well machines and technology can turn an idea into something viral, they still cannot come up with the actual concept that piques the interest of consumers.

 

The Entertainment Industry Needs Fresh Ideas

From movies and television shows to video games and mobile apps, the entertainment industry still needs human ingenuity to come up with ideas that will catch and retain the attention of consumers. Virtual reality, for instance, is an addictive model because it offers immersive alternate universes where we can be anything and anyone we want.

 

Entrepreneurship Needs Human Strategies

In the world of entrepreneurship, we also need human ideas to come up with products and services that consumers will buy. Automation can make designing, manufacturing, and distributing products and services an easier task. The entrepreneur, however, is still the leader running the entire show.

 

Machine Training and the Service Industries Need Human Empathy

In machine training, we would need subject-matter experts or engineers to act as a guide for machines. They are the mentors and mechanics who look after machines and program them in such a way that they execute what their design initially expects them to. In short, they are the ones responsible for teaching (or programming) machines to work a certain way or do a task in a particular manner.

Meanwhile, the service industries need actual people to balance out the equation. Machines may be more than capable of executing basic processes, but the social aspect still requires actual humans to speak on behalf of automation. Furthermore, they act as representatives who promote and operate automation.

 

The Automation Revolution Comes in Handy for Marketers

In summary, the era wherein automation usage is the norm is closer than we think, but it doesn’t mean that industries should be ready to disregard what humans can bring to the table. After all, it is people who design and develop products and services to address consumer need. Marketers, however, can make the most of the automation revolution because it is what promotes and propagates the said products and services at a larger scale.

So, how are marketers poised to make the most of the automation revolution?

The year 2017 aims to turn tying multiple devices to a single user the norm. The industry will inevitably evolve, and with it, marketers will have the opportunity to automate omnichannel campaigns based on audience insights and other gathered data. With that said, the automation revolution will unite producers, marketers, and consumers around a single metric that can tell the effectiveness of omnichannel advertising campaigns.

 

Automation is a Tool for OmniChannel Advertising

Human ingenuity is important for marketers to connect with consumers; however, automation is the key to omnichannel advertising.

First, an automated people-centric approach lets marketers have a better command of the data sets that will determine the success of an advertising campaign. It will disseminate the appropriate data to a target audience in a seamless and consistent manner.

Second, automation makes way for a universal ROI metric which is crucial for people-centric campaigns across different channels. Marketers need a way to clearly display the comparative effectiveness of different advertising channels to determine what works for the target audience; automation provides that omnichannel insight.

Finally, the automation revolution will help marketers gather location data to measure how many people an advertising campaign reaches. It gives location-based insights that are valuable in efficiently optimizing campaigns and effectively making an end-to-end campaign people-centric.

Marketers realize the importance of creativity and critical thinking in effective campaigns. The automation revolution, which will steadily be integrated into various industries in the coming years, is also a useful tool for marketing.