4 Simple Ideas to Boost Your Content Quality

4 Simple Ideas to Boost Your Content Quality

Content marketers are always trying new ways to engage their audience. The sheer number of campaigns they have to compete with demands such inventiveness, but most of them make the mistake of producing more content instead of better ones. To stand out in a sea of identical and similar-sounding content, you need to make a splash with quality. Buzzword aside, quality content means producing engaging […]

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Google Wages Battle against Fake News via “Project Owl”

Google Wages Battle against Fake News via “Project Owl”

The internet has become a hotbed of false and inaccurate information. While yellow journalism has been around since medieval times, fake news is an internet-borne epidemic, and its implications have set off great confusion and unrest, worldwide. People accuse fake news of having increased the polarization between political parties and their supporters. This has led the big guns of the internet, like Google, to crack […]

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A Look at Content Marketing in 2017

A Look at Content Marketing in 2017

We know very well how content marketing — and digital marketing, in general — works. While a specific strategy may prove fruitful today, it may be useless tomorrow. It’s a continuously evolving field, which prompts digital marketers to move as fast as it does. We’re at the early part of 2017 and it’s safe to say that content marketing is evolving with the current year. […]

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