The concept of digital marketing is no longer just the future. Digital marketing, as we know it, is the advertising and promotional platform of today, of the technologically advanced present where we have more computers than we do trees. For the most part, it’s a good thing. Businesses take advantage of this reality, and rightfully so – marketing has never been so accessible to the common man.
For the people behind the marketing schemes, the choice for execution is tough. Choosing the perfect marketing channel to pour their resources into could be difficult. There are too many to choose from, and each one is completely different from others.
Manish Dudharejia, Co-Founder of E2M, makes that choice easier for all of us. He says that Facebook is still at the top of the ranks and that Facebook ads are set to surpass any other channel this year. Here’s why:
Mark Zuckerberg came up with the Facebook Custom Audience Tool, designed to build Facebook advertising campaigns around specific audiences. Brands target its market easily with the user information that Facebook provides. Entrepreneurs and businessmen who are new to the party will see maximum results in their growing network instantly.
Facebook is reportedly third in the list of the most populated online platforms. With over 1.79 billion active monthly users, it would be a great loss for businesses to miss out on Facebook’s marketing opportunities. Facebook is also the world’s most downloaded mobile app, taking the bulk of the hours a consumer spends on their phones.
Similar to personalized ads, the Brand Awareness ad objective also makes use of real-time proxy metrics to boost a business but with no target market in mind. The goal of the objective is to get the attention of all users to maximize the number of people who are interested in the brand. This gives the business quality exposure, critical for gaining a bigger audience.
One of the most recent yet most used features of the website is Facebook Live, allowing users to share livestream videos straight from their mobile phones and onto their Timelines. Marketers use this to promote events and new store locations, have brand ambassadors speak about products, or to answer questions from viewers. According to a study, Facebook users are more likely to watch live videos than to read content – brands should include this on their marketing schemes.
Facebook Messenger is one way for brands to communicate privately with their customers. The more businesses engage on Facebook, the more hours spent on the platform will increase. Beneficial for both the brands and Facebook itself, the app has now launched a Chatbot feature which enables businesses to talk to customers without a human body behind the screen. Creating an A.I. is one tough job, but Facebook easily lets brands encode certain responses and structured messages for instantaneous transactions.
Because of Facebook, getting feedback has never been so easy. A simple status update or poll post would rack up quick responses from customers. Facebook is a great venue for hassle-free surveys and product reviews.
Customers as Brand Influencers
You might not see it now, but your customers’ opinions are just as important as a celebrity’s. In fact, they might even be more believable because of the stigma about the unreliability of celebrities when it comes to ads. On Facebook, a simple “Like” from one customer can send others scampering toward your page. Just like how we value our friends’ opinions, a customer’s recommendation is a trustworthy one.
A lot of these features on Facebook did not exist three years ago, but look at where we are now. Facebook continues to improve, grow, and innovate – the future is too bright to ignore. Who knows what groundbreaking digital marketing tool the social media platform will create next?
There are probably only a handful of people whose mission in life is to avoid Facebook at all costs. Facebook will remain a social media essential for a while, and there’s no denying its versatility when it comes to boosting your business. Investing resources and time in curating a Facebook marketing strategy will land your brand the audience it deserves.