6 Tech Pioneers Who Became Billionaires


Have you ever wondered what makes tech giants so successful? These billionaires are not only major tech moneymakers; they’re also some of the richest people in the world. It’s safe to say that technology provides opportunities and growth for individuals who strive for innovation. Without these creators, we wouldn’t have seen technological development as great as ours today.

Here’s a rundown of the richest innovators in the world:


6. Sergey Brin


Brin was an immigrant from Moscow as a child and attended Stanford for his Ph.D. Along with Larry Page, Brin was one-half of the duo behind the massive restructuring of Google, which they announced in 2015. The two now own Alphabet, a holding company, with Brin as the president and Page as the CEO. He has a net worth of $41.6 billion after having increased by $4.1 billion this year.


5. Larry Page

With a net worth of $42.5 billion at only age 43, Page is a self-made genius. He collaborated with his classmate and tech giant Sergey Brin to create BackRub, a search engine. We all know this project now as Google or Alphabet, one of the biggest and farthest-reaching companies in the industry. Page owns an eco-friendly mansion in Palo Alto and advocates alternative energy.


4. Larry Ellison

Oracle Corp., a programming firm that built a relational database management system for the CIA, is the brainchild of Larry Ellison together with two of his previous colleagues. Ellison is 72 years old and is worth $45.3 billion even after stepping down as CTO and CEO of Oracle. Despite his massive wealth, he makes sure to share half his fortune to the Giving Pledge, a project by Bill Gates and Warren Buffet.


3. Mark Zuckerberg

The youngest and perhaps the most famous one in this list, Mark Zuckerberg is the 32-year-old tech extraordinaire behind Facebook. Today, the social media platform has over a billion users daily with a worth of $400 billion. Zuckerberg has a net worth of $58.5 billion with a pledge of 99% to the Chan-Zuckerberg Initiative charity. Together with his wife, he bestowed huge amounts to Ebola treatments and a New Jersey public-school system.


2. Jeff Bezos

Jeff Bezos founded Amazon.com in the garage of his Seattle home in 1994, operating it initially as an online book retailer. In 2016, Amazon generated a total of $136 billion in revenue, pulling Bezos up the ranks. He now owns Blue Origin, a space company, and The Washington Post, a newspaper which he bought in 2013.


1. Bill Gates


Still at the top of the list is Bill Gates. Together with Paul Allen, Gates founded Microsoft at the age of 20 before serving as its CEO until 2000. He was also its chairman and largest shareholder until the year 2014. Today, Gates is no longer involved with the company, but this hasn’t affected his $85.2 billion net worth.

These self-made billionaires weren’t born into wealth. They are living examples of how hard work can transpire into success compromising neither humility nor integrity.

Tech Tax: Is the US Finally Ready for It?


Technology has opened a lot of opportunities and capabilities to people around the world. And when you think of tech, hopefully, you’re not just thinking about the Internet. While network connection is, of course, a huge part of it, technology stretches beyond the online realm and contributes to some industries around the world.

Its contribution is undeniable. The presence of tech in sectors such as healthcare, farming, transportation, and so many others is almost always a sign of progress in that particular industry, even increasingly eliminating the need for manual labor, thus having employees risk losing their jobs.

As such, the use of technology has more economic implications than you may think. Should they be taxed, and should the world, or the US at least, be ready for it?


Tech Tax to Address “Digital Divide”

Bob O’Donnell, chief analyst, and president of a marketing consultancy firm, TechNalysis, says that it may be time for a tech tax. In his column in USA Today, Mr. O’Donnell pointed out that technology brings people closer to one another, and also creates what he calls a “digital divide.” While digital capabilities paved the way for many tech advancements, this has also caused a lot of economic gaps, which may severely affect those whose jobs may be compromised by the presence of the available technologies.

Users of these types of tech in their respective industries may soon eliminate the need for traditional jobs, and even human employees, shortly after. As robots and artificial intelligence progress, and businesses and industries are increasingly relying on them, there is a growing risk of further obsoleting jobs, especially when it comes to data analysis, manufacturing and other similar services requiring mass production.


Robots Should Pay Taxes — Bill Gates

Microsoft founder Bill Gates said in an interview that robots that “are going in and doing the same things” as human employees should be taxed. Businesses that are heavily reliant on robots and AI should pay taxes, as well, which can be used to train displaced workers to take on other jobs in industries with fewer robot competitors.

While this may or may not ensure employment for everyone, it, at least, reduces the number of unemployed individuals who lose their jobs because of robot workers.


Not Exactly a New Proposition

It’s setting the tech world abuzz nowadays, but tech tax isn’t exactly a new proposition. Robot taxation was previously proposed in San Francisco last year but did not have a positive reception among lawmakers in the state. The proposal did not sit well with the states’ politicians, who distinguish themselves as progressive and moderate Democrats. Some of the lawmakers argued that pushing through with tech tax will only further the already existing economic gaps.


Should America Embrace It?

Tech tax is a controversial proposition, and people have a lot to say about it, even before it’s implemented. Whatever the opinions may be, the intention to bridge economic gaps is clear. Its viability as a course of action, however, will be undetermined until it comes into play. Whether or not the US, or other parts of the world, is ready for it, they will still have to wait.

The Real Work Starts: Moving on from DMOZ and Focusing on Quality SEO


DMOZ will close, and what was once an all-powerful SEO tool is no more. Very few will lament it because it ceased to be useful a long time ago. It must’ve been years since any SEO practitioner last received a DMOZ referral. Sure, it’s still useful to some, but it’s been clear for some time that the small number of businesses and SEO agencies still using this directory cannot stop the inevitable.

Don’t get us wrong – directories are alive and well. There are Yelp, Angie’s List, and A Place For Mom, but these are different from DMOZ in one crucial thing: computers are in charge and DMOZ isn’t. If auto manufacturers can’t justify putting back human workers in place of assembly line robots, it’s the same with synthetic website curation. It takes too much time, especially compared to Google’s spiders, and it’s not efficient. In addition, editors who charge money and leave submissions in limbo are amok in The Open Directory Project. It’s untenable.

Now, those who cry foul may have their reasons, but this is old-school SEO and not one that’s still widely useful. If anything, it signals the break from directories. If you want visitors, you should do the work: striving for organic rankings, updating content, getting authority links, and using modern advertising platforms.


Moving with the Times

It seems patronizing, but when you do SEO, you must learn to adapt to new things quickly. Let’s take Fred as an example. No, it’s not a person; it’s the supposed but unconfirmed Google update. Whether it will be one of their minor shifts that happen daily or the next big one, you shouldn’t wait until it’s already there. Read about the updates and expert insights, and be ready for the upcoming changes.

There is also content, where keyword stuffing and fluff don’t work anymore. Larry Kim, Wordstream’s founder, even attests that Google does a great job weeding out bad content, particularly the ones that don’t match the user intent.

Gaining Online Influencers Through Marketing Strategies

Having a well established network of influencers that can help promote your brand is a good card to have when going up against your competitors, but it’s not exactly a commodity that’s easily gained overnight. Gaining influencers can be hard, and it will involve a lot of networking in the part of a marketer; there are smarter ways of gaining influencers to talk about your business. And a computer accessories retailer in Manila seems to be in the right track in cultivating their relationships with their target audience.


Traditional Transitions to Digital: A Bloggers’ Treat to Tech and Cinema

This blog post recaps an event that was done on March 18th, by PCWorx, where Bungemoe was invited to attend to view and participate in discussing  digital strategies marketing with them. The event involved inviting the local technology and gaming bloggers to review and talk about the new products that they are marketing to their audience. The event was very straightforward, they met with bloggers and gamers and showcased their top next gen hardware, they gave all of them enough time and attention by chatting with them and have them play around with games on the new ASUS Desktop (powered with Asus Prime 7270-A, Intel Core i7-7700k, Asus ROG Strix GTX 1070), and they treated them to a private viewing of Disney’s new Beauty and the Beast. They also gave out merchandise for the gamers and tech experts that attended.

Desktop Launch


End Game is Still Online

Events like these do not come cheap, but the influencers gained from these types of events should be able to develop great branding and should create a good amount of buzz, rewarding their efforts both in retail sales and in digital marketing. This type of strategy might not apply to all kinds of businesses as influencers may not be as established in your area, not to mention the costs to get an event like this set up, for those cases, traditional outreach may be more applicable as a method of gaining influencers.

Facebook, Still the King of Digital Marketing – Here’s Why


The concept of digital marketing is no longer just the future. Digital marketing, as we know it, is the advertising and promotional platform of today, of the technologically advanced present where we have more computers than we do trees. For the most part, it’s a good thing. Businesses take advantage of this reality, and rightfully so – marketing has never been so accessible to the common man.

For the people behind the marketing schemes, the choice for execution is tough. Choosing the perfect marketing channel to pour their resources into could be difficult. There are too many to choose from, and each one is completely different from others.

Manish Dudharejia, Co-Founder of E2M, makes that choice easier for all of us. He says that Facebook is still at the top of the ranks and that Facebook ads are set to surpass any other channel this year. Here’s why:


Personalized Ads

Mark Zuckerberg came up with the Facebook Custom Audience Tool, designed to build Facebook advertising campaigns around specific audiences. Brands target its market easily with the user information that Facebook provides. Entrepreneurs and businessmen who are new to the party will see maximum results in their growing network instantly.


Excellent Visibility

Facebook is reportedly third in the list of the most populated online platforms. With over 1.79 billion active monthly users, it would be a great loss for businesses to miss out on Facebook’s marketing opportunities. Facebook is also the world’s most downloaded mobile app, taking the bulk of the hours a consumer spends on their phones.


Brand Awareness

Similar to personalized ads, the Brand Awareness ad objective also makes use of real-time proxy metrics to boost a business but with no target market in mind. The goal of the objective is to get the attention of all users to maximize the number of people who are interested in the brand. This gives the business quality exposure, critical for gaining a bigger audience.


Live Feed

One of the most recent yet most used features of the website is Facebook Live, allowing users to share livestream videos straight from their mobile phones and onto their Timelines. Marketers use this to promote events and new store locations, have brand ambassadors speak about products, or to answer questions from viewers. According to a study, Facebook users are more likely to watch live videos than to read content – brands should include this on their marketing schemes.


Artificial Intelligence

Facebook Messenger is one way for brands to communicate privately with their customers. The more businesses engage on Facebook, the more hours spent on the platform will increase. Beneficial for both the brands and Facebook itself, the app has now launched a Chatbot feature which enables businesses to talk to customers without a human body behind the screen. Creating an A.I. is one tough job, but Facebook easily lets brands encode certain responses and structured messages for instantaneous transactions.


Instant Feedback

Because of Facebook, getting feedback has never been so easy. A simple status update or poll post would rack up quick responses from customers. Facebook is a great venue for hassle-free surveys and product reviews.


Customers as Brand Influencers

You might not see it now, but your customers’ opinions are just as important as a celebrity’s. In fact, they might even be more believable because of the stigma about the unreliability of celebrities when it comes to ads. On Facebook, a simple “Like” from one customer can send others scampering toward your page. Just like how we value our friends’ opinions, a customer’s recommendation is a trustworthy one.



A lot of these features on Facebook did not exist three years ago, but look at where we are now. Facebook continues to improve, grow, and innovate – the future is too bright to ignore. Who knows what groundbreaking digital marketing tool the social media platform will create next?

There are probably only a handful of people whose mission in life is to avoid Facebook at all costs. Facebook will remain a social media essential for a while, and there’s no denying its versatility when it comes to boosting your business. Investing resources and time in curating a Facebook marketing strategy will land your brand the audience it deserves.

WSJ Heightens Digital Experience, Pulls Out from Google’s First Click-Free Program

first click free

Have you ever encountered reading an article online and suddenly, a pop-up ad tells you that you have used one of three free articles for that website? Well, that’s all thanks to Google’s First Click Free program. But since The Wall Street Journal pulled their content out of that, there’s a possibility that others may pull this stunt as well and soon, you may not have access to any article in other digital publications at all, lest you subscribe to them.


Free Information in Three Clicks

In their attempt to make the world’s information and make it universally accessible, Google started offering the First Click Free option to web and news publishers. This protects the publisher’s content while including it in the search index. It also provides a discovery opportunity for those who have restricted content.

In 2009, Google limited the free access to five because they thought of the publishers that were still hesitant to try it in fear that people may abuse it to obtain almost all of their content. About a decade after Google launched the program, they updated it and reduced the number of accesses from five down to three because publishers felt the need to revisit these policies, making sure that these apply to a multiple device setting.


Subscription Needed

Recently, The Wall Street Journal pulled out four sections of their publication out of Google’s First Click Free program. As a result, non-members will be unable to read them unless they purchase one or subscribe to the Journal.

It was a bold move from the Journal and by removing four sections – Opinion, Markets, Business, and Politics – the experiment aims to give a boost to subscriptions driven directly from content.

However, as per Google, subscription-only content won’t be fully indexed, which means that there’s a possibility that the Journal’s content won’t rank as well as it did before, which could mean a reduction in traffic, resulting in paying subscriptions.

Colorado Businesses Can Profit from Public Data via Go Code Colorado


In Colorado, there is an ongoing effort to ensure the accessibility of public data in the business community. As a matter of fact, Wayne Williams, the Secretary of State in Colorado, believes that public data is an asset that should be readily accessible to the people of the state, especially business decision makers.

In his goal for public data accessibility, he launched a new site where business owners and leaders could raise questions about acquiring public data and making use of it to formulate better business decisions. The venture could lead to higher profits.


Go Code Colorado

Just recently, Williams’ office launched Go Code Colorado, a website that features an apps challenge that will help make public data more user-friendly and accessible.

In the apps challenge, teams in each of the five cities in Colorado will battle it out to create apps that utilize public data to help business come up with more intelligent decisions. Two teams from each city will advance in the competition. They will receive guidance from a network of mentors to help them develop their ideas further. The teams will then meet up for the final event where they will pitch their concepts to the judges.


Contest Overview

Those entering the Go Code Colorado Challenge should visit the Go Code Colorado website and register in one of the five Challenge Weekend events. Participants will need to develop a computer application addressing the business challenge. They must also utilize at least one publicly available dataset found in the Colorado Information Marketplace.

Participants may join in the Challenge Weekend in one of the five cities of Go Code Colorado, namely Grand Junction, Fort Collins, Durango, Colorado Springs, or Denver.


Judging Criteria

Judges will evaluate each team that qualifies for the Challenge Weekend events based on five criteria: innovation/impact, implementation, quality/code review, presentation, and use of data sources.

Innovation/impact counts as 20 percent of the total score. Teams should clearly present how their idea is different and unique from what’s currently available on the market. It should also show how business decision makers will use the product.

Implementation accounts for 20 percent of the overall rating. Teams must present the feasibility of the app idea.

Another 20 percent would go to quality/code review. Judges will determine if the app is well-built. In addition, independent analysts will conduct a code review, which the judges will use to determine the quality score.

Another 10 percent of the final score will go to the actual presentation. Teams must successfully and convincingly explain to the judges on how their idea can fix a problem for a business decision maker using public data.

The final criterion, use of data sources, is 30 percent of the total score. Teams must show how they analyzed and combined the data to formulate new insights to help a business decision maker.


Prizes of the Winning Teams

The best three teams will get to sign a one-year agreement with the state. In addition, one of the three teams will also receive $25,000 to keep their business idea and app going.

The agreement gives the winning teams the license to use the intellectual property developed during the competition. Go Code Colorado, in return, would ask the winning teams to maintain the software and supply analytics on the software’s usage.

After one year, the winning team automatically acquires all the intellectual property and software they had developed. The team may also obtain these two prizes earlier if they can accumulate gross or financing revenues of at least $50,000 before the agreement ends.


A More Dynamic Online Brainstorming Approach

Andrew Cole, head of the Secretary of State’s Business Intelligence Center, thinks of the Go Code Colorado as a form of online brainstorming. Cole believes that this approach is more dynamic as people can readily see what ideas other people are posting and how it could kindle the imagination. The latest online site is also meant to complement app development efforts.


What Businesses Can Expect from Go Code Colorado Going Forward

Williams hopes that this new site will pave the way for a dialogue where business owners ask for the data they need from the state and how they will use it. Furthermore, he’s also looking for ways on how public data can generate business insights. For instance, when people offer a problem or pose a question regarding their business, others can chime in and provide a comment.

The Growth of the Automation Revolution: A Guide for Marketers


The wheels are turning in the automation revolution is set in motion. The future will show us a level of automation that can do a significant number of jobs that was previously restricted to humans — and at a cheaper cost at that.

People have been quick to embrace smartphones and smart technology because they have made doing tasks more efficient. In a similar manner, our acceptance of automation and intelligence machines will make life easier and allow us to focus on what humans are best at: creativity.


Creativity and Human Empathy Work Hand in Hand with Automation

The automation revolution is in motion, and it will inevitably change the dynamics of employability. We haven’t found a way to automate creativity and critical thinking, so there are still fields where it, along with human empathy, is necessary. As such, there will likely be more employment openings in the following industries: entertainment, entrepreneurship, machine training, and the service industries.

After all, no matter how well machines and technology can turn an idea into something viral, they still cannot come up with the actual concept that piques the interest of consumers.


The Entertainment Industry Needs Fresh Ideas

From movies and television shows to video games and mobile apps, the entertainment industry still needs human ingenuity to come up with ideas that will catch and retain the attention of consumers. Virtual reality, for instance, is an addictive model because it offers immersive alternate universes where we can be anything and anyone we want.


Entrepreneurship Needs Human Strategies

In the world of entrepreneurship, we also need human ideas to come up with products and services that consumers will buy. Automation can make designing, manufacturing, and distributing products and services an easier task. The entrepreneur, however, is still the leader running the entire show.


Machine Training and the Service Industries Need Human Empathy

In machine training, we would need subject-matter experts or engineers to act as a guide for machines. They are the mentors and mechanics who look after machines and program them in such a way that they execute what their design initially expects them to. In short, they are the ones responsible for teaching (or programming) machines to work a certain way or do a task in a particular manner.

Meanwhile, the service industries need actual people to balance out the equation. Machines may be more than capable of executing basic processes, but the social aspect still requires actual humans to speak on behalf of automation. Furthermore, they act as representatives who promote and operate automation.


The Automation Revolution Comes in Handy for Marketers

In summary, the era wherein automation usage is the norm is closer than we think, but it doesn’t mean that industries should be ready to disregard what humans can bring to the table. After all, it is people who design and develop products and services to address consumer need. Marketers, however, can make the most of the automation revolution because it is what promotes and propagates the said products and services at a larger scale.

So, how are marketers poised to make the most of the automation revolution?

The year 2017 aims to turn tying multiple devices to a single user the norm. The industry will inevitably evolve, and with it, marketers will have the opportunity to automate omnichannel campaigns based on audience insights and other gathered data. With that said, the automation revolution will unite producers, marketers, and consumers around a single metric that can tell the effectiveness of omnichannel advertising campaigns.


Automation is a Tool for OmniChannel Advertising

Human ingenuity is important for marketers to connect with consumers; however, automation is the key to omnichannel advertising.

First, an automated people-centric approach lets marketers have a better command of the data sets that will determine the success of an advertising campaign. It will disseminate the appropriate data to a target audience in a seamless and consistent manner.

Second, automation makes way for a universal ROI metric which is crucial for people-centric campaigns across different channels. Marketers need a way to clearly display the comparative effectiveness of different advertising channels to determine what works for the target audience; automation provides that omnichannel insight.

Finally, the automation revolution will help marketers gather location data to measure how many people an advertising campaign reaches. It gives location-based insights that are valuable in efficiently optimizing campaigns and effectively making an end-to-end campaign people-centric.

Marketers realize the importance of creativity and critical thinking in effective campaigns. The automation revolution, which will steadily be integrated into various industries in the coming years, is also a useful tool for marketing.

A Look at Content Marketing in 2017


We know very well how content marketing — and digital marketing, in general — works. While a specific strategy may prove fruitful today, it may be useless tomorrow. It’s a continuously evolving field, which prompts digital marketers to move as fast as it does. We’re at the early part of 2017 and it’s safe to say that content marketing is evolving with the current year. That said, it might be good to see how the year is shaping up.




Time to Experiment

Content marketing seems to be straightforward. In recent years, all that businesses and marketers needed to consider were the following: key performance indicators (KPIs), different content types, distribution mediums, methods for tracking success, and the audience. But according to Forbes contributor AJ Agrawal, it’s time to rethink these strategies and start from scratch.

The reason is that these things may weigh down the effectiveness of a specific strategy under the current online metrics. Agrawal recommends that after throwing away what used to work, it’s time to experiment. There are different content types to try and use. But before working on them, it’s important to still mind the audience. At the end of the day, their preferences and needs dictate how pages rank online.

For 2017, according to Business2Community, it might be good to advocate a brand-to-customer experience. What this means is that companies must focus on the type of experiences customers get from interacting with the brand. A main part of that experience involves relevant content. Surveys indicate that a massive 74 percent of consumers hate seeing irrelevant content. As a countermeasure, there must be a dedicated customization or personalization strategy.


The ‘Perfect’ Content Length

Entrepreneur, on the other hand, cites how word count can make or break content. Regardless of how relevant the piece might be, there is potential for readers to abandon it merely for being too short. According to Entrepreneur contributor John Rampton, ‘perfect’ content length is entirely dependent on various factors. It might be the topic, the type of audience, or the medium used to promote the content itself.

Research from the firm serpIQ reveals that a minimum of 1,500 words is the optimal length for blog posts. Another firm, Searchmetrics, suggests 1,100-1,300 words is the ideal word count. Anything shorter than the suggestions might not rank as well as expected, or not even get enough shares/engagement to be relevant for rankings.

Image from serpIQ

But content creators must always remember that quality still trumps length. It’s just that long content has more than enough opportunity to cover a topic extensively. If a reader or user finds a specific topic interesting, he has the tendency to want to know more. Businesses/content creators must cater to that or risk being ignored.


Writing with a Purpose

For all the aforementioned trends, however, it still pays to go back to content marketing’s roots. Content creators must remember that they ought to craft content with a purpose. Too many content strategies only say, “You must post at least one piece of content to be relevant.” The problem is that content marketing is not heavily reliant on schedule. Don’t post something for the sake of it. Make sure that it serves a purpose in people’s lives.

“What’s the point of my content? Is it meant to help people understand a specific concept? Give them tips on how to do something? Or perhaps relay important tricks that can help them with day-to-day living?” These are the types of questions every content marketer must ask himself. Keep in mind that people surf the web not just to look for funny cat or dog pictures. Many of them are searching for something useful – and together, they have the power to influence a website’s ranking.

Another purpose of content is aiding an existing marketing campaign. For those who don’t have an idea how this works, it will be helpful to look at how competitors do it. See if their content is being used to strengthen their campaigns and further their goals. Are they targeting specific keywords and creating content around it? Are they including good calls-to-action?

2017 is still in its early stage; who knows what the rest of the year holds for content marketing. What businesses and digital marketers can do as early as now is to stay updated on the rapid industry changes. Their success relies on how they adapt and use the changes to their advantage.

The Rise of the Machines: How A.I. Changes the Game for SEO

artificial intelligence

If there’s one thing that we should take away from all of Hollywood’s famous artificial intelligence (A.I.) films like Ex Machina (2015), Her (2013), and Bicentennial Man (1999), it’s that machines evolve – at an alarming rate at that – infinitely faster than the smartest human to walk the face of the Earth.

In reality, A.I. isn’t as scary as it sounds. Although it might be interesting to see an eerie mimicry of human consciousness before our very eyes, the technology of today hasn’t gotten that far (yet).


The Era of Complexity

Google’s latest A.I. learning machine algorithm called RankBrain is currently the talk of the town. We could think of so many genius inventions of Google given a number of technological inventions they’ve brought into the market in the last decade, but for search engine optimization (SEO), RankBrain completely changes the game.

In 2013, Google released Hummingbird, a search platform designed to focus on understanding natural language. RankBrain, an artificial narrow intelligence (ANI) system, is twice as intelligent as its predecessor with a back propagation strategy built with “deep learning” capabilities. This suggests that Google has found a more efficient way to distinguish a trustworthy website from a fishy one just by breezing through a bunch of words on a page.


Mastering the Algorithm of Human Beings


There are two specific things that RankBrain focuses on. One of them is user intent. Since the ANI strives to serve human beings better, it isn’t surprising that it wants to think like one.

Part of the new system’s magic as an ANI is its ability to monitor and gather data from the behavior of internet users while using that information to improve itself. ANIs have been on the World Wide Web for the longest time, yet we’ve only really noticed them in larger scales such as Google Translate, “recommended for you” features on famous brand websites and self-driving cars.

It’s all about understanding user intent and the users themselves. Unlike Google’s older systems, RankBrain understands that each user is different and valuable in boosting the ranks of a website. Your engagement with the computer screen is what ANIs are hungry for – this algorithm is what makes RankBrain a game changer.


Beating the Limelight

The second SEO bait for Google’s RankBrain is the quality of content. Following the creation of RankBrain, the job of an SEO writer also gets a little bit more difficult. It will be almost impossible to get away with measly content nowadays. And that’s a good thing.

This just means that both websites and SEO specialists no longer settle for mediocrity. The better the content is, the higher the chances of brands to gain traffic. It’s a win-win for everybody.

SEO has come a long way since writers slathered keywords all over badly written articles to climb the ranks. RankBrain learns and digests patterns, giving penalties to websites once it notices something suspicious about their content.

What websites need to do is write more complex, substantial content that Google will want to recommend to users. When you think of creating content, don’t think in numbers – write with the reader experience in mind. No matter what happens to that one piece you wrote, whether it flies the ranks or not, a user will stumble upon it later on anyway. A reader who likes your content will share it no matter how old it is.

Keep striving for excellent content. Once your website hits the top of the ranks, you’ll realize it was worth the hard work.


The Expanding Intelligence of Technology

Today’s technologies leave no more room for loopholes and half-baked work, but we still can’t say they’ve surpassed human reason. While tech snobs may say that RankBrain is still a weak form of AI, the speed of technology’s advances can turn Google’s new system into something completely incomprehensible to the human brain. The internet is a competitive space, and its systems will continue to evolve.

Using the Law of Accelerating Returns, you can say there’s no turning back for SEO – it only gets better from here. This doesn’t mean we can’t win the game.