Content marketers are always trying new ways to engage their audience. The sheer number of campaigns they have to compete with demands such inventiveness, but most of them make the mistake of producing more content instead of better ones.
To stand out in a sea of identical and similar-sounding content, you need to make a splash with quality.
Buzzword aside, quality content means producing engaging material that hooks the audience. This type of content is what gets shared across social networks, attracting more eyeballs and eventually, converting these leads to some sweet sales.
Here are four ways to craft better content without sacrificing optimization and improve your organic search rankings.
1. Specify Your Audience
In Seth Godin’s words, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
Persuasive and entertaining content means being of value to your audience. It might be something your market can easily relate to or something that solves their problems in some way or takes them on a journey that’s only possible with your services. Better yet, fulfill them all! Successful content marketing knows who its audience is. Once you have that knowledge, it’s already half the battle.
2. Check Your Facts
Trust is the most precious thing your audience can give you. In this era of fake news, misleading people with some made-up stuff just to boost views will quickly backfire on anyone foolish enough to try.
If your audience knows that you only speak and reference truth in your content, you’re establishing your brand as authoritative and trustworthy.
3. Quote Some Expert Sources
Build your credibility by associating your content with words from industry experts. Operating on their quotes of wisdom adds weight and authority to your campaign, as well as expands your field of expertise. The additional insight from established names further adds value for your audience.
4. Add Visuals to Highlight Your Points
Sometimes, words can be a little too sparse to convey your ideas. Visual examples help spruce up your content with accessible information that’s easier to digest. Incorporating graphics to your text-based content also demonstrates your brand’s creative prowess to the audience.
As your campaign goes on, you’ll develop more strategies to adapt to trends and updates in the future. Investing time and effort into creating useful and relevant content ensures brand recall and higher rankings.
Our digital marketing blog has tons more content creation hacks that will keep you updated on all the new developments.