Content marketers are always trying new ways to engage their audience. The sheer number of campaigns they have to compete with demands such inventiveness, but most of them make the mistake of producing more content instead of better ones.
The internet has become a hotbed of false and inaccurate information. While yellow journalism has been around since medieval times, fake news is an internet-borne epidemic, and its implications have set off great confusion and unrest, worldwide.
People accuse fake news of having increased the polarization between political parties and their supporters. This has led the big guns of the internet, like Google, to crack down on fake news, once and for all.
There is no doubt that content is what makes the virtual world go round. Businesses rely on content to boost its online publicity – it has become today’s digital marketing strategy essential. Blogging, for instance, is one way to drive traffic to a brand’s website. It’s a tall order, but content production in blog form is an effective way to get readers to come back for more.
We know very well how content marketing — and digital marketing, in general — works. While a specific strategy may prove fruitful today, it may be useless tomorrow. It’s a continuously evolving field, which prompts digital marketers to move as fast as it does. We’re at the early part of 2017 and it’s safe to say that content marketing is evolving with the current year. That said, it might be good to see how the year is shaping up.