We know very well how content marketing — and digital marketing, in general — works. While a specific strategy may prove fruitful today, it may be useless tomorrow. It’s a continuously evolving field, which prompts digital marketers to move as fast as it does. We’re at the early part of 2017 and it’s safe to say that content marketing is evolving with the current year. That said, it might be good to see how the year is shaping up.
If there’s one thing that we should take away from all of Hollywood’s famous artificial intelligence (A.I.) films like Ex Machina (2015), Her (2013), and Bicentennial Man (1999), it’s that machines evolve – at an alarming rate at that – infinitely faster than the smartest human to walk the face of the Earth.
In reality, A.I. isn’t as scary as it sounds. Although it might be interesting to see an eerie mimicry of human consciousness before our very eyes, the technology of today hasn’t gotten that far (yet).