Taking a leaf out of Yelp and Netflix’s (and a ton of other websites’) playbook, Facebook has started employing review stars in business ads. It’s still a rather small-scale experiment, where the stars only pop up in a small percentage of select ads. The social media giant plans to run the test for two months, but advertisers are free to opt-out of it should they choose to.
Millions of cyber criminals and spammers are hard at work. They are testing the strength of your organization’s cyber security, looking for a chink in your armor where they can launch their attacks. Sometimes, they don’t even have to search for a weak spot in the system; they just create one, instead. To gain the information they need to bypass your cyber security system, they simply have to get employees to download a corrupted attachment or click a malicious link. Hackers also have other avenues where they can wreak havoc online, such as social networking sites, phone calls, and emails — all without raising any red flags.
The concept of digital marketing is no longer just the future. Digital marketing, as we know it, is the advertising and promotional platform of today, of the technologically advanced present where we have more computers than we do trees. For the most part, it’s a good thing. Businesses take advantage of this reality, and rightfully so – marketing has never been so accessible to the common man.