YouTube is a haven for big brands who want exposure, and for people who just want to kill time watching videos. For this reason, the social platform has become the go-to site for such audiences — and for brands who want a growing market.
It’s no wonder YouTube ads are also massively popular.
Behind the Scenes
For regular viewers, the first 30 seconds can be annoying. Instead of seeing the videos they want, they encounter ads that require waiting before they can skip. For brands, however, it’s one of the best ways to connect with the audience.
The growing popularity of its ads encouraged YouTube to come up with better policies to protect viewers and businesses alike.
That’s when the new policy came in.
Change is Here
YouTube’s new policy is simple: if you want to make money from ads on videos, the channel should have more than 10,000 views. New creators aspiring to be part of the YouTube Partner Program should wait until they achieve the said number of total video views before they can start displaying ads.
What was the purpose of the change?
YouTube has been working hard to reduce bad site behavior, particularly content stealing.
Say “No” to Content Stealing
Content theft has always been an unfortunate reality YouTube creators face. The trend of bootleg DVDs and illegal re-posting of videos is creating financial losses for independent creators.
With its new policy, YouTube aims to reduce the number of channels that steal content. The site will review the applicant’s activities against their policies; this ensures that all their channels will promote unique and quality content.
Since distinctiveness is a selling point, you may not need to worry about other people poaching and making money out of your unique ideas.
Another good reason to implement the new rule: to protect brand reputation. When big brands boycotted YouTube ads, they did so with good reason: their ads played over videos with offensive content. There is a tendency for viewers to then associate the business with unsavory or extremist ideas. No entrepreneur wants an association with any video that casts a bad light on the business. The new policy gives you the power to control the content linked to your ads. So your brand stays on the public’s good side.
The change may seem overwhelming, which is a typical reaction for any new guideline. While not everyone’s a big fan of updates, the video sharing site’s current policy may just serve the greater good.