DMOZ will close, and what was once an all-powerful SEO tool is no more. Very few will lament it because it ceased to be useful a long time ago. It must’ve been years since any SEO practitioner last received a DMOZ referral. Sure, it’s still useful to some, but it’s been clear for some time that the small number of businesses and SEO agencies still using this directory cannot stop the inevitable.
Don’t get us wrong – directories are alive and well. There are Yelp, Angie’s List, and A Place For Mom, but these are different from DMOZ in one crucial thing: computers are in charge and DMOZ isn’t. If auto manufacturers can’t justify putting back human workers in place of assembly line robots, it’s the same with synthetic website curation. It takes too much time, especially compared to Google’s spiders, and it’s not efficient. In addition, editors who charge money and leave submissions in limbo are amok in The Open Directory Project. It’s untenable.
Now, those who cry foul may have their reasons, but this is old-school SEO and not one that’s still widely useful. If anything, it signals the break from directories. If you want visitors, you should do the work: striving for organic rankings, updating content, getting authority links, and using modern advertising platforms.
Moving with the Times
It seems patronizing, but when you do SEO, you must learn to adapt to new things quickly. Let’s take Fred as an example. No, it’s not a person; it’s the supposed but unconfirmed Google update. Whether it will be one of their minor shifts that happen daily or the next big one, you shouldn’t wait until it’s already there. Read about the updates and expert insights, and be ready for the upcoming changes.
There is also content, where keyword stuffing and fluff don’t work anymore. Larry Kim, Wordstream’s founder, even attests that Google does a great job weeding out bad content, particularly the ones that don’t match the user intent.