Content marketers are always trying new ways to engage their audience. The sheer number of campaigns they have to compete with demands such inventiveness, but most of them make the mistake of producing more content instead of better ones. To stand out in a sea of identical and similar-sounding content, you need to make a splash with quality. Buzzword aside, quality content means producing engaging […]
To make things easier for humans – that’s the central principle of most, if not all, of technology. It has always been about accommodating our tasks, whether we want to make these more fuss-free, or we simply wish to do away with doing them, entirely. Moreover, these days, it’s not so much about creating brand new technology, in terms of physical tools; the focus is […]
Go where the locals go. You’ve probably heard that travel tip from almost everyone who has been on holiday to a foreign country. But, how exactly will you know what and where these local-approved spots are? Of course, you can ask a local, but it will be a definite challenge in countries where people don’t speak much English. Perhaps, Google caught wind of this dilemma […]
Taking a leaf out of Yelp and Netflix’s (and a ton of other websites’) playbook, Facebook has started employing review stars in business ads. It’s still a rather small-scale experiment, where the stars only pop up in a small percentage of select ads. The social media giant plans to run the test for two months, but advertisers are free to opt-out of it should they […]
The internet has become a hotbed of false and inaccurate information. While yellow journalism has been around since medieval times, fake news is an internet-borne epidemic, and its implications have set off great confusion and unrest, worldwide. People accuse fake news of having increased the polarization between political parties and their supporters. This has led the big guns of the internet, like Google, to crack […]
It’s almost the middle of 2017. By this time, several of last year’s SEO tricks may no longer work. Professionals have to consider how fast the field moves, including the techniques and tools that go with it. Some strategies, however, continue to stand the test of time. For this year, the key to a successful SEO campaign is a more mixed approach, both for professionals […]
Millions of cyber criminals and spammers are hard at work. They are testing the strength of your organization’s cyber security, looking for a chink in your armor where they can launch their attacks. Sometimes, they don’t even have to search for a weak spot in the system; they just create one, instead. To gain the information they need to bypass your cyber security system, they […]
People have it easy today if they want to look for something. Nearby restaurants, groceries, boutiques, and almost every business imaginable can be found by typing a few words into search engines. This opens up a host of opportunities for both digital marketers and companies. We at Bungemoe know this well — with the right tools and techniques, search marketing can provide great ROI. There is, however, […]
YouTube is a haven for big brands who want exposure, and for people who just want to kill time watching videos. For this reason, the social platform has become the go-to site for such audiences — and for brands who want a growing market. It’s no wonder YouTube ads are also massively popular. Behind the Scenes For regular viewers, the first 30 seconds can […]
In the digital marketing industry, many believe that the strongest element of a web page is the content. Yes, it is true. Content is the king. But how can we make sure that the content we’re looking at is valuable and will support other pages on your website? How are you going to promote other pages without blatantly including their link in the main menu […]
